Case studies

Tiempo Motor

Automotive news publisher—from a slow blog-style WordPress site to a curated editorial platform, custom theme, dedicated infrastructure, and full ongoing operations.

Focus
WordPress · Performance · Hosting
Client
Tiempo Motor
Year
2018

Tiempo Motor is Argentina’s leading automotive news brand—daily coverage of launches, industry, business, and test drives. This case follows the engagement from legacy WordPress constraints through a custom rebuild, platform migration, and measurable gains in speed, reach, and discoverability.

Before

What we received

The client came to us with a WordPress site that performed poorly, offered a limited design, and could not support the editorial and commercial model they needed for the national automotive market.

Publishing was essentially chronological blog flow: the homepage could not be curated, internal pages offered little structure for featured coverage, and the stack was not built for the traffic or monetization goals ahead.

In production, the homepage took about 25 seconds to load—unusable for a daily news brand. Lighthouse-style performance on desktop sat around 50; lab timings on the legacy stack showed DOMContentLoaded near 11 seconds and full page load above 11.5 seconds.

Legacy Tiempo Motor homepage — chronological blog layout, dense navigation, and limited visual hierarchy
Before — blog-style layout with limited editorial control and a dated UI (~2012 era).
Proposal

Editorial product + platform

We proposed a full rebuild—not a skin on the old theme: a custom WordPress theme from scratch with a new visual system, editorial fields for featured placement, and ad zones wired into the layout from day one.

Content would be organized by category and by automotive brand, not only by publish date. The plan included a curated homepage, category hubs, a multimedia gallery for OEM campaigns, and automated social distribution to grow engagement without manual reposting.

On the platform side: archive migration into the new model, a dedicated server, domains, email, and ongoing hosting and maintenance under WALOO.

Implementation

How we delivered it

Six phases—from infrastructure and custom theme through migration, social distribution, and ongoing performance.

  1. Hosting & domain

    Dedicated server, DNS, domains, and email accounts—platform layer under WALOO before theme work began.

  2. Custom WordPress theme

    Bespoke theme from scratch—templates for homepage, category hubs, articles, and ad-ready zones; no page-builder stack.

  3. Custom features

    Automotive brand taxonomy and logo bar, multimedia gallery for OEM campaigns, and editorial fields for curated placement.

  4. Content audit & migration

    Relevamiento of the existing archive and migration into the new content model—categories, brands, and featured slots.

  5. Social media integration

    Automated publishing of new articles to social channels—engagement and repeat traffic without manual reposting.

  6. Performance & maintenance

    Front-end tuning, caching discipline, and ongoing hosting and releases—sustaining speed gains after relaunch.

Design

Brand system & UI

Rubik for headings, Open Sans for body copy, and Tiempo Motor red for editorial hierarchy.

  • Tiempo Motor — circular emblem
    Tiempo Motor — primary wordmark

    Brand

  • Últimos lanzamientos

    Autos

    Presentaciones internacionales

    Mercado

    Noticias del mundo automotor en Argentina — lanzamientos, industria, negocios y test drive con cobertura diaria.

    Headings
    Rubik · 600–700
    Body
    Open Sans · 400

    Typography

    • #C4122E Tiempo Motor red
    • #1A1A1A Ink
    • #333333 Body text
    • #666666 Muted
    • #F4F4F4 Surface
    • #FFFFFF White

    Color palette

Live UI

Custom WordPress theme

Categories, brands, and the latest automotive news from Argentina.

Tiempo Motor homepage with automotive news sections and brand navigation
Collage of Tiempo Motor homepage, article, multimedia, and social modules
Results

Performance, reach & discoverability

After relaunch, desktop Lighthouse moved from roughly 50 to 95. The homepage went from ~25 seconds in the field to a 3.2s full load in lab tests—DOMContentLoaded from 10.89s to 4.42s, full page load from 11.50s to 3.2s.

Alexa positioning improved as traffic grew: global rank climbed by +250,587 to ~1.26M worldwide; in Argentina the site reached #807.

Combined with structured publishing, editorial SEO, and social auto-distribution, Tiempo Motor began appearing on the first page of Google for searches tied to the national automotive news market. Editors gained a homepage they could curate without developers; the commercial team had ad-ready zones and multimedia inventory for OEM campaigns.

95
Lighthouse performance

Desktop score after relaunch; from ~50 on the legacy stack.

3.2s
Full page load

Lab full load; homepage was ~25s in the field.

#807
Alexa — Argentina

Stronger positioning as traffic and discoverability grew.

Lighthouse performance score of 95 for tiempomotor.com, December 2018

Lighthouse lab score — 95 on desktop after launch (from ~50 on the previous stack).

Stack

Technologies

Custom WordPress theme, CPT-driven brand filtering, PHP/MySQL backend, and front-end markup tuned for speed—not a page-builder stack.

  • HTML5
  • CSS3
  • WordPress
  • jQuery
  • PHP
  • MySQL
Services

What we applied on this project

Custom build, infrastructure, and go-to-market support for a high-traffic news brand.

Browse all services

Custom themes & plugins

Bespoke theme from zero, custom post types for filtering by automotive brand, and templates for homepage, hubs, and long-form articles.

Open service page

Hosting & releases

Hosting, maintenance, performance tuning, and release discipline—built to sustain strong visit growth after relaunch.

Open service page
Work with us

Send your URL. Get the plan.

We reply with a prioritized technical backlog — performance, stability, and conversion friction called out explicitly.

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