Work

Tiempo Motor

Automotive news publisher—rebuilt from a slow, limited WordPress site into a fast custom theme with room to grow traffic and editorial depth.

Client
Tiempo Motor
Year
2018
Tags
WordPress, Performance
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About the project

Tiempo Motor is a leading digital newspaper for the automotive sector—news, industry, business, trends, test drives, and daily publishing at scale.

They came to us with a WordPress site that performed poorly and a very limited UI. We replaced the stock experience with a custom theme built from scratch, added custom post types so editors could filter and surface content by car brand, and shaped the marketing strategy around how readers discover sections and launches.

We also took on hosting and ongoing maintenance. The result was a sharp jump in performance and visit growth—the kind of outcome you feel in Core Web Vitals, server stability, and analytics, not just in a redesign mockup.

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Collage of Tiempo Motor homepage, article, and editorial screens
Live UI

Custom WordPress theme

Categories, brands, and the latest automotive news from Argentina.

Tiempo Motor homepage with automotive news sections and brand navigation
Rows of new cars at a distribution lot
Stack

Technologies

Custom WordPress theme, CPT-driven brand filtering, PHP/MySQL backend, and front-end markup tuned for speed—not a page-builder stack.

  • HTML5
  • CSS3
  • WordPress
  • jQuery
  • PHP
  • MySQL
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CultivARG

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We reply with a prioritized technical backlog — performance, stability, and conversion friction called out explicitly.

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